What’s inside


The Accidental

Mait Müntel
Tallinn, Estonia
One small step followed by another can take you a long way. Accidentals are distinguished initially by their lack of formal intent. They may appear to be hobbyists, but they take it up a notch, obsessively tinkering or compiling knowledge about a subject until they’ve unwittingly built something with a life of its own. They rarely plan to launch a company. Indeed, The Accidental is quite often content in their chosen work. Until the accident – when they discover they’re onto something pretty darn interesting. Some new idea they just keep coming back to, and then it snowballs and they realize, they just have to start a company. Models: Craig Newmark, Craigslist Founder. Stewart Butterfield, Founder of Flickr and Slack.

Mait Müntel’s first focus was on the stars. The Tartu Observatory was founded in his native Estonia in 1824, equipped with a nine- inch Fraunhofer refractor, at the time the largest achromatic telescope in the world. Several legendary Estonian and European astronomers would take up residence at the famed Tartu Observatory, men who mapped Mars and played a critical role in unlocking the large-scale structure of the universe, and Mait hoped to follow in their celestial steps. He had a gift for math, and began studying astronomy and physics at the University of Tartu. During his second year, one of his toughest professors challenged him after he’d excelled in a difficult exam: “I want to see you as a physicist.”

Mait was touched by that early vote of confidence and fully em- braced his future as a scientist. While working on his doctorate, he heard about the legendary CERN laboratory, soon to house the world’s largest particle accelerator, and arrived in Switzerland in the summer of 2004, making the switch from nuclear to particle physics, “from studying the biggest things to the smallest things.” Mait was part of the core CERN team of physicists who began writing programs to simulate particle collisions even before the Hadron accelerator was built. It was the first real programming Mait had ever done. These were programs to simulate what happens during millions of particle collisions – 600 million times a second, “and millions and billions of tracks” – programs to prove the fundamental structure of the universe, one particle at a time.

Mait spent his summers at CERN, gradually staying for longer and longer periods until eventually he was living at the lab near Geneva, Switzerland – in French-speaking territory. Sturdy with a wavy mop of light brown hair and thick glasses, Mait was enthusiastic and good natured. He was at heart a considerate guy, and was acutely embarrassed that he did not speak the local language. It was, as he recalls, “A very personal feeling.” He had grown up during the Soviet occupation of Estonia and it had bothered him that the nonnative Russian population had never learned the local language. “It was kind of an attitude,” he said, and not a welcome one. And now here he was living and working in Switzerland. “And I’m not learning French. I’m being as impolite as the Russians. It kind of tortured me.”

Mait’s need was elemental. Develop some ingenious method to learn French quickly. But for all of Mait’s gifts in math and physics, he had never shown promise in languages. After ten years of Russian in school, he’d learned almost nothing. His English had improved – it was the language spoken at CERN – but still he struggled. One day he thought to himself, If computing processing power can be used to find unknown particles, maybe it could be harnessed to teach a language. To nearly everyone else on the planet this might have been an idle thought, quickly for- gotten. But Mait was a remarkable scientist who had no compunction about exploring an unproven and extraordinary concept. The celebrated Higgs boson project had ended, and he had a little extra time on his hands, and the tremendous computational power of CERN’s super- computers at his fingertips. He wondered: What, theoretically, would be the shortest possible time needed to learn a language, if we could optimize everything? He ran some hypothetical estimates, and came up with a radically low figure, under 200 hours. It seemed too good to be true.

“I was delighted to discover The Entrepreneur’s Faces and could not stop reading until the end. A must-read not only for all entrepreneurs, but also for intrapreneurs in large corporations. The takeaways after each chapter are astonishing. A game changer!”

– Danielle Winandy

Chief Innovation Officer, BNP Paribas

“There’s only one Steve Jobs but Littman and Camp show there are many paths to becoming a successful entrepreneur. This engaging, accessible book demystifies the essential process that they all go through – and that you can too.”

– Peter Leyden

Founder of Reinvent and host of the What’s Now: San Francisco event series



The Power of The Entrepreneur’s Faces

We learn from relatable examples. What’s the most iconic type of all? The Maker, the person with a tremendous knack for fast prototyping and learning on the fly. Then there’s the Outsider. They’ve got nothing invested in the standard practice, current product, or status quo, and their “beginner’s mind” brings an edge. You want to build a platform? Find out about the type we call the Conductor, who starts by creating a watering hole for his network. Of course, every entrepreneur needs marketing at some point. Meet the Evangelist, who excels at telling the story of his latest product to the world. These are just four of our ten types. You’ll gain strength by drawing on these and other personas as you go through your entrepreneurial journey. One thing’s for sure, you won’t be alone on this journey.

To illuminate how our ten distinct founders or archetypes navigate what we call the entrepreneur’s Arc, we tell their stories through the trials of dreaming, starting, and launching a company. We begin at the initial spark, the Awakening, through the critical Shift, Launch, Place, Money, and ultimately toward the all-important Test and Scale.

Why should this matter to you? Because knowing your entrepreneurial type is like tapping into your superpower. It’s like a pitcher suddenly discovering he’s got a knuckleball that’s nearly unhittable. Or a painter who is starting to be discovered for her original authentic vision and style.

Want a taste of one of the Faces? Meet the Accidental.

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